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another brand of products
<p>Clear brand personality can explain why people buy the product of this brand, but also can explain the reasons why people do not buy another brand of products. Brand personality to give consumers some real things, these things will go beyond the brand positioning; brand personality also make the brand in the eyes of consumers live, these elements can go beyond the physical properties of the product. </p>
<p>It is the personalized content of the brand personality, so that consumers try to accept a product, subconsciously put themselves and a brand link, no longer choose other brands. The real brand has its own life, this life is in people's lives. </p>
<p>Brand personality defines the general requirements of people's lives. In the many brands you can choose, consumers began to consider a brand, the brand 'seed' has been planted. </p>
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